Zazengo Presents Shared Engagement Platform for Social Action
Monday, September 8, 2008
Posted by: Greg Heinrich
SAN DIEGO, Sept. 8 /PRNewswire/ -- Tapping into the convergence of cause- oriented branding, grass-roots social action, and proliferation of social networks, Zazengo, inc presented its online platform for inspiring, managing and tracking impact today at DEMOfall 08 in San Diego, California.
Zazengo is a shared impact engine that can be accessed from anywhere on the web. With its widgets and white label capabilities, Zazengo offers any group, corporation or organization the means to increase and share the impact of their communities' action throughout the web.
"It's a toolset that answers the question 'What happens after the call to action?' No longer does it make sense to have a day of service for your company and not know the impact results of that day. With Zazengo, participants can blog and track impact with ease wherever they are and have it
all roll-up into a measurable quantity under your brand," said
Vicki Saunders, CEO of Zazengo.
Users of social networks can bring meaning to their causes and groups with impact badges that can be placed on their profiles and shared with friends.
Non-profits can freely use Zazengo to engage their constituencies through ongoing campaigns and regular calls to action. Zazengo's revenue comes from advertising, sponsorship, and a software-as-a-service model for corporate use.
"We have over 500,000 alumni who continue to remain actively engaged in community service each year. Our partnership with Zazengo will help revolutionize our ability to measure and communicate the civic impact they create all across the country," said
Greg Heinrich, Manager of Member Services at AmeriCorps Alums, a network of active citizens with 150 local chapters.
From youth who need to track their service hours to graduate from high school, to volunteer organizations who do projects throughout the year, to corporations committed to tracking their employee engagement, Zazengo offers tools for self-organizing, leveraging individual commitments, tracking results, and visualizing collective impact.
Zazengo is partnering with several major client organizations preparing for launches this fall.