Seth Goldman is President and TeaEO of Honest Tea, the company he founded in 1998 together with Professor Barry Nalebuff of the Yale School of Management. Honest Tea is the nation's best-selling organic bottled tea company whose products are distributed through more than 10,000 outlets in every state, as well as overseas. In 2006, Honest Tea's bottled teas received the top ranking by Consumer Reports. The company ranked in Inc. magazine's annual list of the 500 Fastest Growing Companies in the United States in 2003 and 2004.
An entrepreneur at heart, Seth started with lemonade stands and newspaper routes, created a non-profit urban service corps, and almost pursued a prize-winning biotechnology idea before he started Honest Tea in his kitchen in 1998. Always thirsty and continually searching for the perfect drink – something natural, big on taste, low on sweetness--Seth found his niche in tea after realizing it was here where he could quench his thirst and pour his passions for social and environmental change into one bottle. Within a year of the creation of the brand, Honest Tea became the first company to market a fully organic bottled tea – today the entire product line is USDA certified organic. Honest Tea has initiated supplier partnerships with a Native American community and a South African community, and in 2003 Honest Tea introduced the first and only Fair Trade bottled tea. The company has also created marketing partnerships with City Year, Arbor Day Foundation, Pretty Shield Foundation, Timberland and Ford Escape Hybrid.
Before launching Honest Tea, Seth was Vice President of Calvert Social Investment Fund, managing the marketing and sales efforts for the nation's largest family of socially responsible mutual funds. His previous work includes managing a corporate initiative to combat child labor for the Calvert Foundation, directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen's Deputy Press Secretary for two-and-a-half years. Before that, he worked for a year in China (1987-1988) and a year-and-a-half in the former Soviet Union (1989-1990). He is a graduate of Harvard College (1987) and the Yale School of Management (1995).
Seth serves on the boards of Pennsylvania Certified Organic, Environmental Leadership Program, Happy Baby, and Net Impact (formerly Students for Responsible Business). He is an advisory board member of First Peoples Worldwide, a non-profit that promotes the rights and interests of indigenous peoples. Seth's wife, Julie Farkas, also works in the area of social justice.
Whether hot or cold, Seth finds plenty of ways to incorporate Honest Beverages into his day. Some favorites include an Honest Ade Orange Mango in the morning, a cold Community Green after playing basketball or running, and a hot First Nation Peppermint after dinner.